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From New York to Oregon: My Salmon Journey
From New York to Oregon: My Salmon Journey

There’s no way I could have written Sockeye without all my life experiences. Not having grown up with salmon, I saw salmon and their story through fresh and wondrous eyes. Salmon provided the inspiration that pulled me through the writing, editing, marketing and final publication of Sockeye.

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Patience, Belief and Persistence: How I Finally Got "Sockeye" Published
Patience, Belief and Persistence: How I Finally Got "Sockeye" Published

It took 11 complete revisions and nearly 20 years to get my first novel published. What the hell took so long? In this post, I break down all the steps that led to Sockeye’s publication on March 12, 2020.

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What kids can teach marketers about the power of words and stories
What kids can teach marketers about the power of words and stories

There’s a reason why marketers should tell stories. My grandsons show me that every time I read to them.

My 4-year-old grandson amazes me with his verbal ability. He’s fascinated with words, and he must pick up a few new ones each day. He wants to know what new words mean, he wants to know the exact names of things, and he wants to tell you—constantly.

The 2-year-old joyfully chatters and babbles. One day, I watched, amused, as he hosted an imaginary tea party for a dozen stuffed animals (coffee, soup, pretzels and juice were on the menu). Over the course of an hour, he narrated the entire affair, seemingly oblivious to my presence. He knew exactly what he was saying, even if I didn’t.

If you’re a marketer, how can you tap into this wonder?

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Your Story

You're a marketing, communications or content manager. Or maybe an agency creative director. You want your work to make an impact for your clean energy or cleantech clients. And you know it takes a skilled, experienced writer on your team to translate your goals into words that move the audience to act. 

I’m a Portland, Oregon, copywriter who helps you tell stories—stories that change minds, touch hearts, inspire change and motivate action. I'm passionate about helping my clients transform the clean energy economy.

 
 

My Story

In January 1996, I pulled a Thelma and Louise. Or, if you prefer, a Butch and Sundance: Trading a salary for a dream, I drove (or dove) off a cliff, leaving behind my corporate communications job at an electric utility to return to my first love of writing. It was the craziest, best decision I ever made. (Not so sure how it turned out for the Hollywood heroes.)

Stuff about me:
• I was born in da Bronx and grew up on Staten Island.
• I’m the grandson of Irish immigrants, the son of a NYC cop and a mom who loved to read.
• I’m writing my second novel – and (still) looking for an agent for the first one.
• I play guitar in a couple of bands.
• I fly-fish when I can with my fish-on-the-brain younger son.
• I still surf, not very well, with my sons.
• I believe we can – and have to – live and do business sustainably.
• And like a good little Portlander, I go by bike. 

 
 

EVERYONE HAS A STORY. LET’S FIND YOURS, SPREAD THE NEWS AND HAVE SOME FUN.