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About Cleanchoice energy

CleanChoice is an energy company that does good. Its mission is to switch as many American homes and businesses to clean, renewable energy as possible. CleanChoice is a certified B Corporation headquartered in Washington, D.C. B Corps are companies that commit to measuring their success by the triple bottom line of social responsibility, environmental sustainability and economic performance. I have specifically targeted energy-related B Corps in my marketing plan. So CleanChoice falls squarely in my sweet spot for the types of companies I like to support in my purchasing and in my writing and strategic communication work.

Project

CleanChoice (formerly Ethical Electric) asked me to write a series of blog posts on topics related to clean energy and energy efficiency. The range of topics includes blog posts on energy-related spring-cleaning tips, smart thermostats, the health benefits of clean energy, community solar and Earth Day activities.

Communication Objective

Position CleanChoice as a trusted expert and go-to resource for credible, helpful information on renewable energy and energy efficiency to drive website traffic and add value to the customer relationship. Supplying a steady stream of informative blog posts is a critical component of every organization’s content-marketing strategy.

Approach

Write short but informative and well-documented posts. A key to writing good blog post copy is to create what is known as scannable text. This is text that readers can easily read—or more precisely, scan—on a computer or mobile device screen. Tactics such as headlines, subheads, images, bulleted text and lists ease eye strain and allow readers to sweep through text.

Outcome

Content I've written for CleanChoice Energy has helped them generate click-through rates on social up to 10 times the industry standard. It has also increased CleanChoice Energy's regular readership, as many people viewing one post have joined their monthly newsletter.

Website

cleanchoiceenergy.com

 
 
 I wrote these four blog posts as well as others.

I wrote these four blog posts as well as others.

 Notice the external links? Having external links helps improve your search engine optimization and further positions you as an authority on your topic.

Notice the external links? Having external links helps improve your search engine optimization and further positions you as an authority on your topic.

 This post is one of a series on the links between climate and weather. 

This post is one of a series on the links between climate and weather.