ABOUT sonia jones design
Sonia Jones Design is a Portland-based graphic design studio that develops brand identity, packaging and marketing communications for wineries, restaurants and retailers, as well as professional services, healthcare and non-profits. She’s also a long-time friend and collaborator.
I’ve worked on a lot of projects for Sonia’s clients, but this one was the most fun: writing copy for her own website.
Sonia wanted to capture her brand personality and attract qualified new leads through organic search, referrals and inbound marketing. Using the right keywords was a primary requirement in website copywriting for SEO.
Since Sonia and I both live in Portland, we got together over coffee to discuss the project goals. After that, it was an iterative process. We tested a few different copywriting approaches, some a bit more edgy than others. One of the challenges was keeping the copy brief. But less is more when it comes to web copy.
The look and feel of a graphic designer's website are crucial marketing elements. So it was imperative for Sonia Jones Design to demonstrate panache in its own work. The new website shows off the studio's approach perfectly. Sonia Jones Design continues to add new clients in the restaurant and wine niches.