Auto-Grid_.jpeg

ABOUT the Lundquist college of business at UO

The Charles H. Lundquist College of Business offers advanced degrees in accounting, decision sciences, entrepreneurship, finance, management and marketing.The Charles H. Lundquist College of Business offers advanced degrees in accounting, decision sciences, entrepreneurship, finance, management and marketing.

PROJECT

I was a regular contributor to the college's quarterly magazine for seven years. My writing ranged from one-page profiles of students, faculty, alumni and donors, to multi-page, in-depth features on curriculum changes, programs and people.

COMMUNICATION OBJECTIVE

Demonstrate the excellence of faculty, students, administrators and alumni to the alumni and donor community.

APPROACH

My approach was always to tell the college's story through the stories of people.

OUTCOME

Two comments from people I interviewed and wrote about really stand out for me. One was from a professor who admitted that she was skeptical about doing the article. She'd been burned by some past experiences with writers. After the article came out, she wrote to thank me—not only for getting the facts right, but also for really getting to the core of the story. The other comment was from the new dean, on whom I'd done a major profile introducing him to the community. He said that my interview with him actually helped him understand and clarify some thoughts he'd not yet articulated.

WEBSITE

Lundquist College of Business at the University of Oregon

 
Colas Construction.jpg

 
UO_Business_Articles_Page_07.jpg