Michael-Tevlin-homepage_ss.jpg
Michaels-hats_1600.jpg
6coubedwg24-luis-llerena.jpg
Michaels-books_1_.jpg
y83je1oc6wc-alejandro-escamilla.jpg
Michael-Tevlin-homepage_ss.jpg

Tevlin Strategic Communication



story power generated here.

Get Started

Get the free story checklist!

SCROLL DOWN

Tevlin Strategic Communication



story power generated here.

Get Started

Get the free story checklist!

 

Your Story


You're a marketing or content manager or agency creative director for a clean tech energy company. You face drop-dead deadlines, razor's-edge competition and sky-high expectations. In the end, you win the day with creative that sparkles and copy that sings. All on-time, on-budget and on-target.

I’m a Portland, Oregon, copywriter who helps you tell stories—stories that change minds, touch hearts, inspire change and motivate action. I'm passionate about helping my clients transform the clean energy economy.

 

 

My Story

In January 1996, I pulled the career equivalent of driving off a cliff: Trading a salary for a dream, I left my corporate communications job at an electric utility to return to my first love of writing. It was the craziest, best decision I ever made.

Stuff about me:
• I was born in the Bronx and grew up on Staten Island.
• I’m the grandson of Irish immigrants and the son of a NYC cop.
• I’m writing my second novel – and looking for an agent for the first one.
• I play guitar in a couple of bands.
• I fly-fish when I can with my fish-on-the-brain younger son.
• I still surf, not very well, with my older son.
• I believe we can – and have to – live and do business sustainably. I am one of more than 300 businesses, including DuPont, eBay, HP, Intel, Nike, Patagonia and Starbucks, to urge elected leaders to support the continuation of low-carbon policies, investment in the low-carbon economy, and continued U.S. participation in the Paris Climate Agreement. See www.lowcarbonusa.org.
• And like a good little Portlander, I go by bike. 

 
 

EVERYONE HAS A STORY. LET’S FIND YOURS, SPREAD THE NEWS AND HAVE SOME FUN.

Michaels-hats_1600.jpg

What makes me different?


What makes me different?

 

 

What makes me different?


What makes me different?

 

 

STORY

I started my career as a journalist. And now I'm writing novels. So I bring a deep understanding of story principles and how to apply them to your brand. That matters because story increases people’s sense of involvement, commitment, ownership and belonging.

 

TECHNOLOGY

I bring substantial technology chops in computer product and software marketing both to consumers and businesses. I'm an un-tech tech writer: I make technology understandable to people who care more about what it does for them than how it works.

STRATEGY

Who are your customers and what do they care about? What is the marketing problem, and how does this communication solve it? Answering these and other questions elevates your communication from the tactical to the strategic. I make sure the copy and concepts align with your company’s broader communication objectives and brand. And I will work with you to develop your strategy and brand story.

 

ENERGY

Energy is my strong suit. I got to know the business from the inside of an electric utility (including deep within the bowels of generating plants), where I wrote, edited and managed newsletters, annual reports, news releases, brochures, executive communications and more for internal, customer, trade and investor audiences. Now I focus on helping customers in renewables like solar and wind, energy efficiency, grid-edge and energy-management technology transition to a clean energy future.

 

NO HANDHOLDING

I'm a highly professional copywriter who gets up to speed fast on your market, your company’s brand and the strategy behind the assignment. I turn out on-the-nose copy without handholding.

 
6coubedwg24-luis-llerena.jpg

Process


PROCESS

Research + Plan + Create + Revise + Build

Process


PROCESS

Research + Plan + Create + Revise + Build

RESEARCH

I bring a reporter’s instinct for asking why and a storyteller’s eye for gathering telling details. I work hard to understand what makes your product, service, company or idea tick. Most importantly, I want to know what your customer thinks, wants, needs and values. 

PLAN

A building needs a blueprint. And every communication tactic needs a strategy. The creative brief explains who we’re engaging, why and how.

CREATE

This is the tangible and fun part. I deliver the most creative, spot-on execution of the strategy. On time and on budget.

REVISE

I aim for perfection every time. But, hey, this is a collaborative process. Sometimes you don’t know what you really want until you see it. 

BUILD

I build long-term relationships. I get to know you and your business well, so I can do a better job of telling your story.

 
Michaels-books_1_.jpg

Services


Services

Services


Services

Writing

I work in many media and forms, from short and snappy headlines to highly organized booklets and reports, from print to Web to interactive. As a former reporter, I’m an expert interviewer, knowing how to get not only the facts but also the emotions. That reporting experience helps me get up to speed fast on numerous businesses, industries and technologies.

Editing                    

Perhaps you’ve outlined a website or you’ve taken a first crack at a brochure, but it still needs the fresh perspective of an outsider. I can make that out-of-tune voice sing, that disjointed skeleton dance and that puddle of mud flow.

 

Communication Strategy

I work with you to develop a clear, compelling story about your product, service or organization. Then I create a guide to help you get your story out consistently, with impact, to the right audiences. This can take the form of a simple creative brief or a more robust strategic message platform.

Creative Direction

A creative concept is a way to frame a communication. It links your message to a bigger idea, often using verbal and visual metaphors and stories to help your customer make a deeper emotional connection. My creative concepts will make your communication get noticed and your goal achieved.

 
 
 
y83je1oc6wc-alejandro-escamilla.jpg

What I Produce


form and function
 

What I Produce


form and function
 

 

What I Produce


First and foremost: results

Ads
Annual reports
Articles
Blogs
Brand guidelines
Brochures
Case studies
Communication strategies
Content marketing
Creative concepts
Employee communications
Marketing communications
Media kits
Messaging platforms
Mission and positioning statements
News releases
Newsletters and e-news
Profiles
Websites
White papers